Since the big sale a few weeks ago made it clear that I really was serious about scraping all my past work and starting in a new direction, I have been asked countless times whether I will still be making corsets and what spurred my choice.
The crude answer that I have given a number of people is that I truly hope to never see another bloody corset in my life. I cant even begin to confess how oversaturated I am.
After nearly 18 years and thousands of items in moulding a feminine ideal, I feel that I have taken that trope as far as I can.
A short while ago I was going through the work of just over a dozen corsetierres and designers worldwide, all top of their game. Immaculately crafted work from all of them that I at various stages of my career would have been proud to put out, however in looking through probably a couple of hundred images I realized something that had been bothering me for a while but I hadn’t quite put my finger on it before – almost all corsetry with the exception of one or two truly standout pieces looks the same. After a dozen or two images it all blends into a mush of vintage princess and dominatrix shaped boredom.

A corset is a very specific entity with an iconic shape, and that for me for years was its intrigue – to push a very closed and limited brief as far as I possibly could.
To work in layers within that absolute – to create perfect proportions within an ultimate femininity. And to create that classisism for people regardless of the starting point, but I feel that I have explored and dissected that so far that there is nothing about it that holds any excitement or intrigue or mystery for me anymore.

I don’t wear corsets and haven’t for a long time with the occasional exception of an event or photoshoot where it is pretty much mandatory. I don’t feel comfortable in that femininity and don’t like seeing or feeling my body take that shape. It doesn’t hold the strength for me that it once did. I am not saying that corsetry or that kind of ultra femininity is wrong by any means. It is very beautiful when done well and worn by someone who is that way inclined. I did love it at one stage of my life and I am saying that it is wrong for me in this incarnation. That I have personally moved on and to continue to make a garment that I have taken a distaste to would be wrong and unfair on the client who deserves to have their item created with love.

I have lost my fascination with absolutes, with perfection, with caking something genuine with layers of paint and cloth until it becomes a slicker but lesser version of itself. A more palatable version. The paint peels and the cloth perishes, that is when things get interesting. When something real comes grasping out of the rawness between the archetypes we create.
I am interested in inbetweens. In junctions. In those weird areas that make little sense. I am interested in creating beauty out of the tiny flecks of things that don’t fit anywhere. To give them a sense of belonging and to bring them into the light. Or to dull the light to a silver sheen where you are never sure what you are seeing.
So no. I will not be making corsets in a form you may recognize anymore (unless you offer me a brief that fascinates me) but I will be exploring and plucking at the edges of body modification, armour and myth.



Decision made

The past two years have been about change – restructuring, revising, reinventing. All in all, too many re-s in an effort to save myself from having to come to terms with a very big truth and make an inevitable and terrifying decision.

This year has been has been about breaking down old paradigms. It is been tragic and scary and depressing and probably, the best year of my life all at once. In a three month period my entire life changed and I spent the rest of the year coming to terms with that and sidling around what needed to be done.

The truth is that I couldn’t continue to flog a dead horse. That the passion for what I was doing had long since gone and that not only did I hate what I was doing (and I’m pretty sure that people could pick up on that subliminally) but that it has not in the least sustained me financially for a very long time and for various reasons there was no way that I could change that problem.
This was not a decision made lightly because I am bored, or because some bridezilla made my life difficult. This has been moving around in the back of my mind for about five years and I have been afraid to let it out. This was a decision made looking at every possible facet of things as they were, what I had built up, the economic climate, and at where I dreamed of been as a creator. This decision also forced me to come to terms with and sacrifice some of my most closely held aspirations as a designer.

I spent the past two years mixing things up and trying different approaches and in the end there was only one real decision and internally I had already made it a long time past.
I am not closing down, but the company as it has stood since March 2000 is dead and since I no longer have staff to sustain, I finally have the luxury to make this choice.

I have decided to discontinue almost everything that I have done to date. To can nearly 18 years worth of work and start from the beginning again in a completely new direction.
The company which is no longer really a company since it is now, and will remain a one man show is to be rebranded under the name A.Swan, with the garmentry/corsetry falling away and I am going to be concentrating on art of all kinds as well as accessories. I will still be doing a certain amount of clothing which will be more along the lines of exquisite wearable art than clothes in the traditional sense and will be exclusively one-off pieces that will predominately be size free or as near as I can make them. Unique, interesting and androgynous pieces that will frequently feature my own artwork or unusual embellishment, pieces that can be worn with anything from jeans to evening dress that you don’t need to be worried about whether they will still fit this time next year or what you could possibly pair them with.  That said, there arealso likely to be flights of fancy that do not fit within this description. The thing is that I am not limiting myself to a specific style or genre.
Other pieces are obviously my paintings which have been doing really well for the past few months and other art I choose to do as well as accessories and jewelry. Each piece will be unique and if it is sold, that is sadly that.
Of course, I will still take on private commissions for anything, be it a wedding dress, or a work shirt, however I will quote appropriately instead of quoting down to the point where I make barely enough for a meal per item.
For years I have been desperately trying to design things that are accessible, wearable and pretty as well as been made from exquisite fabrics and to keep prices as low as possible, however due to the proliferation of cheap fast fashion, none of it was salable it seems, and years of restraining myself in this way as well as many exceptionally difficult clients just killed any bit of passion I had.
I have done nothing but design mediocre pseudo-vintage flouncy nonsense to the the tastes of a mythical client base, none of which I am proud of or would wear myself and now it all needs to go.

I know that a lot of you have been a bit worried by my apparent personality change or “midlife crisis” as someone referred to it in social media. I appreciate the messages and thoughts, it really is lovely to know that people care. Please know, that there is no crisis. For the first time in my life, I am been honest publicly. I am not attempting to construct a nice sanitized digestible and conservative public persona. This is me, and yes, I am raw.

I do hope that you choose to join me in this next part of my journey, things are about to get wild and magickal and strange, However I do completely understand if you would rather not, and to be perfectly honest I am not going to lose any sleep over that.


Where to next?

I have over the last few months started and abandoned probably near to a dozen blog posts. It has been a hell of a year – amazing and heartbreaking and utterly bizarre and completely life changing and probably a whole decade rammed into a year.

The short of it all is that we finally won the court case we had been fighting for 18 months for the new house, eventually managed to evict the illegal tenants and got the go ahead to move at the end of March.

I had been prepared for the move to be difficult. Ok, I had been prepared for the move to be ghastly, however it was worse than I could ever have guessed. We had a month to move and it took the entire month. All day, every day, both of us doing loads in our personal vehicles because it was simply too expensive to hire a truck for the sheer volume of stuff we had.  We also had no water at Parkhurst for over two months because it developed a mains water leak and the landlord, in trying to force us to foot his bill again (this was the second time it had happened and he refused to do the proper maintenance) had our water cut off. Yes, I know that it is illegal, however we were just not willing to put in the energy to carry on fighting that property, so life was a bit complicated and involved many many buckets and careful rationing of water we got from various neighbours, bird baths and showering at friends so we didn’t smell too bad.

So we eventually got all our stuff, the birds and the small part of Ben’s fern garden that managed to survive the water crisis to the new house and started settling in and getting back to work.

A month after the move when I had barely managed to catch my breath, Ben and I separated.

It had been coming for a long time and it was completely amicable, we are still best friends and business partners, but we are no longer romantic partners.  He and his lovely new girlfriend have part of the house, and I have part of the house and to be honest it works perfectly, however it was an unbelievably difficult time for me, and I’m sure for them too.

Shortly after the separation, things also came to a head with my last remaining staff member (I have been sizing down slowly over the last two years) and after a particularly nasty situation in which he vandalized and sabotaged client’s jobs, he never came back to work.

All in all, including the move, I didn’t work for nearly three months. I spent a lot of time in bed watching Dr Who and hoping for the apocalypse.

And then one day I woke up and the sun was shining.

It felt like for the first time in years years, the sun was shining, and possibly it was. When you are in a depression that lasts years, you stop noticing.

I was out of that cursed hell-hole in Parkhurst. Everything that could disintegrate had done just that and I was the better for it and had a completely fresh start and new life ahead of me.

I am now about five months after the fact and have had time to put a lot of thought into things and what to keep and what to let go. And where to from here because obviously not all the plans I had previously started to put in motion would work anymore, and with all the changes, some of them no longer felt right to me.

Going back to not having staff is the best thing that could have happened. I should have gone it alone a while back already, but hung onto having staff for a number of reasons, one of which is that there is a huge stigma against single person businesses, but I will talk about this and my sizing down process in another post.

A side effect of going it alone has been the taking another look from a different perspective of what I want to do, and the joy of it is that I am now actually free to take my business and myself where I have genuinely always wanted to be creatively.

So, I am keeping the five long term ranges that I spoke about previously and will still be working with them in a similar manner, however I am now looking at doing far more one-off items than previously. I am also looking at incorporating my art in a far more meaningful way – one way will be a lot of items which will be hand painted – actual wearable art;  the other is that I am going to be selling my paintings and other artworks alongside the clothing and marketing the clothing as art rather than just stuff to put on your body. This means that I get to be genuinely creative and really up my game and you get something that is truly special and that is genuinely made with passion and a little bit of magick.

Double layer Swan Top And other thoughts

Although on the surface, it seems that the themes that I chose for the three conceptual ranges – Trans+Lucent, Carapace and Cardinal, are entirely unrelated, they do have a common thread running through them. They are all about the ways that we we protect ourselves. From life, from the world around us, from ourselves and from each other.

The main manners of protection that I am exploring at present, although there are many more which may well get brought in over time, are:

Physical (Carapace) through armour or through beauty. How similar we really are to insects. How we modify ourselves to protect our mushy insides from prodding through the creation of astounding outsides.

Magical (Trans+Lucent) Trans+Lucent was originally going to be about religion, particularly great gothic cathedrals protecting delicate stained glass windows and by extension the faith of those within.
At around the time I decided on this concept a number of big international designers simultaneously brought out stained glass window collections. Although what I had planned was very different to what they did, I decided to rather use that initial idea as a springboard to something that I would have more freedom to grow over time.

Symbolism in all its forms and with all its uses has always fascinated me. From creatures painted on cave walls to intricate alchemical diagrams to stark modern logos, symbols have always intergrated into every aspect of our lives.
Every culture throughout history has it’s symbolism. It’s magical tokens, talismans and rituals that keep evil at bay and subtly teach us about our own inner workings. What is especially surprising is exactly how universal and how relevant many of these symbols still are to modern and often secular lives and how many of the meanings are similar across cultures.

Nostalgia (Cardinal) nostalgia is a very modern protection. The first time nostalgia as a movement became obvious was the Victorian craze for medieval era. Never before have we had a worldwide civilization collectively look to the past as the “good ol days” Cardinal looks at how we wear our nostalgia to retain a romance and to deal with a too rapidly changing world and how easily our nostalgia can become dystopia.

Even though each range primarily deals with one theme, there obviously will be overlap such as in the Swan top.
I chose the swan as the first symbol to explore for Trans+Lucent after I randomly opened a marvelous book “The Continuum Encyclopedia of Symbols by Udo Becker ” from our library looking for something else entirely and started reading about the symbolism of swans. They had never been on my list of “possibles” Probably because I always considered them to be a bit naff (although beautiful in real life) and absolutely done to death. The commonly held symbolism of swans as lovers and dying swans in ballets and for some reason, large amounts of young men and occasionally women been turned into swans in Eastern European fairy tales just held no interest for me, but suddenly after reading and doing a fair amount more digging in various other books and online, it all fell into place in the strange way that has been happening since I started on this journey.

I had wanted to start with a bird because birds mean so much to me on so many levels and Swan is my surname so it seemed to be a fortuitous start.

I started to sketch and it just felt right. The curves fell in the right place, the pose and the shape just happened. To be honest, the swan motif was one of the fastest drawings I have ever done and entirely without reference images.


The top itself I had been planning for a while. It is a double layer top which with it’s flat front, wide standing collar and double sleeves evokes the breastplate of a suit of armour, which is contrasted by the sheer fabric used. The finishing touch of the strong swan motif cutting across the front further brings home the armour feel with it becoming the coat of arms that could have been painted or etched onto the armour (or appliqued onto a tunic worn over the armour) to display either the wearer’s family arms or his allegiance.


Swan Symbolism: although there is so much symbolism attached to swans which does vary dramatically from culture to culture, (and a lot of it is about beauty, grace and love)  the part that really struck me is how black and white swans are particularly associated with gender, fluidity and mediation between elements.

The white swan often represents femininity with it’s associated attachments – beauty, the earth, spirituality (and a link with the next world), water and the sun, the black swan with the masculine and it’s associations such as strength, the black sun or moon, the occult and fire.

In alchemy, the Swan is associated with mercury and the spirit and is associated with the mediation between water and fire.

In other mythologies, swans can tell fortunes and portend death. The swan’s egg is often seen as the world egg.

I encourage you to make of it what you want. If it’s just a pretty top, that’s great, or you can choose the symbolism that speaks to you.  For me, the more I read, the more fascinated I become and more relevant to my life the Swan becomes and I attach my own version of these symbols to it. That is the beauty of all this.

What I am exploring with this is, how protective is a suit of armour if you can see and feel your heart straight through it, and through wearing that armour who do you become? My answer to the first half of that question would be “just enough” and I’ll leave you to answer the second.



The New Ranges

Hello Everyone

I do apologize for not getting back to comments on the previous post and for the length of time between posts. Things have been a little fraught for the last month. a lot of changes and pages turning and…stuff. All good after the adjustment period, but lots of stuff!

And anyway,  I do think that the 17th Birthday of Arwen Garmentry is a perfect time to announce this

I am very excited that the changes to our website have predominately been completed (I am still trying to decide whether I should clear out the gallery and only put up new shoots or leave it as is as a virtual museum. What do you think?) and that I have finished uploading our first new product shoot into our online shop. You will have noticed that at the top of our website where it used to say Bridal, Apparel, Evening etc, there is now Corsetry and five new and interesting names. Each of these is a new range and now I can tell you about what each of the new ranges will be.

Firstly, These aren’t short term 3 or 6 month ranges like most designers do, they are more along the lines of long term concept ranges. So each one is a theme and will have a very specific aesthetic, but they will explored over years rather than than in one quick runway show.

Most of the items in each range will be limited editions and there will be a lot of one-off items, but there will be a maximum number of items per range. When that number has been reached, an existing item will be deleted to make way for a new item. Once an item has been deleted, it will never be repeated online or in real life. I am doing away with our previous habit of keeping designs in our repertoire for long periods and for making discontinued items on custom order. This makes for an incredibly boring range, an incredibly bored me endlessly repeating myself, which also creates stagnation in my company since there isn’t very much turnover of designs or room for new designs and for very lackadaisy clientel since they feel they can always order that special item at a later stage (which they seldom do) If you love something, order it! Please order it, and order it quickly. Once it is gone, it is gone.

Now that that is out of the way, Let me start. I’ll go from left to right on our site.



You will have noticed that I have removed the basics from our site. Yes, I do still do them, but per request, rather than keeping stock.  I would rather concentrate on filling our corsetry page with the unique drool-worthy pieces that you expect from me than with row after row of black and beige and print cotton basics like very other corset page on the net because simply, this is not every other corsetry page on the net! If you would like a classic style corset, please drop me a mail and I’ll organize you a private sale.

I have however completely discontinued Merry Widows, girdles, suspender-belts and other lingerie for various reasons.

cardinal is here

Cardinal is our original range, but all grown up. I have always had a love affair with the past, and this has shown in my previous previous work, much of which has been closer to vintage reproduction than vintage inspiration. Cardinal takes this love affair and updates it. It is gorgeous, opulent and often very over-the-top items with a military or vintage twist but seen through a new lens.

Liq&Milk is here

Liquorice & Milk is a range of unusual basics, closet must-haves, but not your traditional pencil skirt, think quirky and offbeat, but still wearable. It will encompass most apparel from day to special occasion, But each piece will be available only in black and in white.(or occasionally in black and white)

carapace is here

Carapace is our first complete range. most of you will know that I have a thing for insects, particularly spiders and they have a thing for me too, so last year when I decided that doing “a range” (before I decided five would be better!) would be good for my soul, the theme was obvious! A carapace is an insect’s outer shell in much the same way clothing is ours.

What you see in our online shop is Carapace Part 1, it is soft, pretty and extremely feminine. This range will get more and more edgy as it progresses as I am very excited to explore insectiod armor too!drawn & Quatered is here

Drawn & Quartered is less of a clothing range and more of an art gallery. It will encompass clothing of all styles which will have in common one thing – they will all have unique finishes be they drawings or paintings directly onto the item, one-off chemical transfer prints, various dye techniques or limited edition screen-printing done in-house. It will also include jewelry, paintings, sculptures and drawings of various kinds.

Translucent is here

The original idea for Trans+Lucent came from stained glass windows, but over the months that I have been designing for it, it has become so much more than that. Trans+Lucent, is in it’s purest form very modern, minimalist and sheer featuring finishes that explore symbolism and iconography .

So there you have it, I am absolutely loving designing for these ranges and am so excited to So much to look forward to showing you what’s next!

I will upload new items to the online shop as they are launched, even if I use crappy instagram images while we wait to do proper ones so that I can keep the site as relevant and up to date as possible for all of our clientele around the world.

go to, have a look and let me know what you think.






Discovering creativity

I have never considered myself to be a creative person. I did learn to paint before I learnt to write and went on to be one of the weird arty kids in High school, however I was so isolated that something like creativity never really occurred to me, I just did what I did, biding my time and trying to survive and never really gave it much thought beyond the knowledge that I could never think up the incredible artworks I saw in the collection of vintage Omni magazines and my father’s airbrush art books that were so much of a defining feature of my youth. To be honest I never really gave my creativity or lack thereof much thought until not quite a decade ago when I came to the conclusion that I am not a creative person. I have always been very technical and very practical and certainly emotionally stifled which are pretty much the opposite of creative, I also have a horror of the kind of flighty tie-dyed spontaneity that is a hallmark of traditionally creative types. The root of all my designs in the past has been in history and construction and up until recently I referred to myself as a pattern-maker rather than a designer.

I went from high school to a brief stint in art college where I was equally criticized for not been creative enough and for not following the rules which was incredibly confusing and a definite no-win situation. Needless to say I did not do well and left after two years.

It was in college that I discovered that I am not a lateral thinker, I struggled with projects where I was required to do mind-maps and come up with dozens of concepts for a project, it always seemed a waste of time when I could rather assess the situation and do one or two designs that really worked. I do however have a huge amount of envy for people who are conceptual lateral thinkers such as Ben, my partner who just bubbles up with ideas, each more amazing than the last because my thinking works in one of two ways, it is either completely linear or it has the chaos of a mouse navigating a maze on a bungee cord.
When I work by the former process, I make beautiful minimal gorgeously fitted garments, when I work by the latter, whatever I am making looks like the incomplete bastard child of Monty Python and Salvador Dali.
The upside of this type of thought process is that I am a very good problem solver and am almost completely unflappable in an emergency. Add my volatile temper to this and I am your perfect frontline in a zombie apocalypse!

My designs have never been confections dreamed up and sketched out waiting to be released like many other designers, they have all originated from a structure and are then embellished with fabric and finish chosen for the way it accentuates the structure. I have had people argue that this is a form of creativity, however I disagree. It is about as creative as the botanical illustrations that I paint. Sure they are beautiful, but they are a purely technical exercise, and nothing particularly original.

This linear technical methodology never bothered me, it was how I worked. It was how I had always worked. It never even occurred to me that it may be a problem until about five or so years ago.
It was at that point when I realized that I was bored. I also realized that I didn’t particularly like anything that I made but I was in the middle of a rather long writer’s block and a just as long depression, besides I had a design formula which mostly worked. However like small Tupperwares of forgotten leftovers, although, or possibly because I ignored it it started festering.

Now the problem with realising that you have a problem is that it tends to eat away at you until you do something about it. The problem with been a technical practical person with a problem is that you dissect the problem, lay the parts out in neat little rows, dissect the parts under a microscope and then put them back together again in the same order hoping that they will work properly now that you’ve given them a good clean and airing. Of course this makes it all worse since you don’t realize that the problem isn’t with the parts themselves so you take them apart again and lay them all out neatly in front of a psychiatrist who tells you that what you need is a holiday and to stop worrying about them. So you pack them up neatly and put them into storage while you do some reasearch.

I spent the next few years researching. I spent thousands of hours looking at images of incredible designs and artworks by hundreds of people then dissecting them to work out what made them brilliant. I read every biography and autobiography I could get my hands on about brilliant thinkers and artists trying to work out that spark. Each thing I saw and read just made me more despondent and eventually I just gave up. I didn’t want to think that I wasn’t capable of more, but I also had no way to take it to the next level.

Then late last year, I followed it to the root. It is quite terrifying how years and years of small seemingly unrelated comments from others can make a huge impact on your later life. It is no secret that I was very badly bullied physically and emotionally throughout my childhood and teens however it wasn’t the obvious bullying that has stayed. I worked through the beatings and sexual assault years ago. What I had never managed to heal from was the insidious little comments and jabs that I didn’t even really notice amongst the brute force. The salt encrusted pinpricks that originated not exclusively from cruel class mates, but from family members, teachers and later on from partners and acquaintances. The thing is that when you have lived your life in pure survival mode, ego and self confidence don’t really feature. You figure that you have those things because you are alive, but the instant you feel somewhat safe, you relax long enough to find all the broken parts that have slipped through the 150 000km service plan.
What I was sitting with was a lifetime of other people making little comments that generally started with “you could be…” or “you really should.” There are also the well meaning and saccharinely worded versions that basically come down to “that is not ok, there is something wrong with you” that were aimed at my dress sense, my interests and my sense of self from a very early age. And so I became so good at burying things that I believed it was my choice and after a long time, I forgot what I buried or that it had ever even existed.
Once I realized this, it was shattering a dam wall. It wasn’t that I was not a creative person, it was that I had spent so long hiding any original or imaginative thought for fear of the repercussions that I didn’t even realize that I was doing it.

Three weeks ago I did the first purely imaginative drawing that I can remember doing. It was bloody scary. I stared at the paper working up the courage to start for days. It is still so fresh that I procrastinate and panic for as long as I can get away with and every time I pick up a pencil, I need to remind myself that actually I can do whatever I want, this isn’t about anyone else. I also remind myself, albeit less frequently since it is pretty much ingrained into my psyche, how disasterous it was to restrict myself. It doesn’t make it any easier to do, but a lifetime of practicality has made me a master of reason, so it is that much harder to talk myself out of doing things anymore and hopefully with time I won’t need to.

For the first time, I am putting myself and my work out there with no shield,  and it is scarier than a three year old’s birthday party. I know that there will be criticism, some people are not going to like what I do, and that is ok there will be plenty more who will love it, and most importantly I feel right about what I am doing.

a bit of an explanation

Life has been unusual even for me for the last while and I’ve had a lot of people asking and some rather wild rumours spreading, so I thought that I would start this fresh slate with a bit of an explanation. This is by far the most personal thing that I have ever written, however I have come to believe that hiding amputated limbs in jars of formaldehyde does not a good pasta sauce make.

Contrary to popular opinion, 2015 was the worst year in the creation of the universe, even worse than 1992 which was pretty bloody awful according to The Queen. 2015 was the year that I realised that I was desperately unhappy, hated what I was doing and had no idea how to fix the problem. It involved a lot jobs that I took on purely because I was desperate for the money and that I ended up losing money on, and often for very troublesome clients. It was also the start of the House Trauma (I’ll leave that for another post)

If you would rather avoid the emotional vomit and just find out the changes that I am making to Arwen Garmentry, skip to Part 2 🙂

Part 1

By the end of the year I was exhausted, grossly depressed, financially precarious and was ready to, in the words of the immortal Zoolander, crawl back into my planetarium. After I blacked out on the highway from exhaustion in December 2015, I did just that. I spent three weeks in bed moping, reading inspirational quotes on pinterest and trying to figure out my next move and how to avoid another year like 2015, and then the following year avoiding all forms of social engagement and most forms of business engagement.  The best that I could come up with was to not take on work for people who I had a bad feeling about and to send people who came wielding a picture that they wanted reproduced on their merry way. Although this is easier said than done, I did manage to stick to it the entire year.

2016 started with a bang in that three out of my four staff members did not return to work at the the beginning of the year. After an hour or two of arm-waving panic, I calmed down and realised that this was actually a bright and splendid thing, the best way I could possibly start off the year. I had been attempting to upskill and in some cases retrain the staff for the previous half a year to enable me to start to change the direction of the company, but this was met with complete refusal from the staff. Them not coming back, meant that I could hire staff with more relevant skills or staff who were interested in learning new skills.

I took on two extremely smart and talented young women, one as my apprentice/assistant, and one as a finisher (the person who does all of that super fine gorgeous detail work) instead of hiring more basic factory stitchers. These two have for the past year been, along with Ben; the bits of Pratley’s Putty that stand between me and apocalypse.

Opportunity knocked at our door early in the year. Now, I am not a risk taker in any universe. I am a person who needs things in writing signed off publicly by the president. Although preferably not ours, or the US’s. Thinking about it, I can’t think of a trustworthy president, so maybe a pope or a high ranking member of the illuminati? The point is that I am not a risk taker and I am certainly not trusting. The risks seemed fairly minimal and if it fell apart, it likely would in the early stages before any real finance had been put in. If it worked out however, the payoff would have had huge implications for the company.

We went through four months of positive meetings, each one taking things to the next level culminating in final sampling. Then, when we were expecting signoff on our first order, the whole thing fell apart leaving me heavily in debt, with most of my suppliers refusing to supply me and no new commissions on the horizon.

So I made bread.

Sometimes you get to the point where you actually can’t go on. your body, mind and soul just decide No More. This was that point for me. I froze.

I needed time, but at the same time, I needed to keep things running and keep up as much of an illusion of normality as possible.  I needed a “gap year” to rest and to figure out what I wanted to do with my life and the company and I got exactly that. The universe is a strongly intuitive thing. I struggled to cope with people and be creative and commissions weren’t exactly pouring in anyway (although the few commissions that I did get last year were interesting jobs for the most wonderful people which played a large part in convincing me that I did need to carry on)  So I did the second most natural thing to me – I baked. More specifically, I baked bread. Really astoundingly good bread. I made bread for private clients, did a few markets and stocked a few shops while Arwen Garmentry ran at snail speed in the background. The bread became a beastie of it’s own to the point where I not only didn’t have the time or the energy to concentrate on Arwen Garmentry, but I needed to put everything into the bread since it was the thing paying the bills. I lost myself in bread. I was wonderful to be doing something so completely different to what I had been doing for the past 16 years and it was great to feel successful for a change since the clothing company had been creatively stagnating and financially precarious for a number of years due to me not having the intuition or courage to change. Mostly it was wonderful to not need to put absolutely everything into what I was doing. Making bread is mindless physical work. It gave me room to breathe and room to think.

By July I was convinced that I would never make clothing again.

By September I was deeply bored.

By November my mind had started to open up again. Anre and I sat down and started planning.

Then I discovered that many people had been saying that I had closed down my clothing business which helped explain the almost complete lack of enquiries. At that point everything fell into place.

One of the scariest decisions I have ever had to make was the one to close down the bread business. To get rid of my literal bread and butter and go back to the thing that has been my passion for as long as I can remember. I delivered my last loaf of sourdough to a deli that I had been supplying on November the thirtieth 2016 and felt like someone had left the door open, although probably not the fridge door considering the average temperatures at that time.

Part 2

Last year gave me something that I have longed for for a decade. It gave me a completely fresh start. In totally breaking down what I had built, It gave me the opportunity to build something new and something honest.

Amongst all the trauma, I decided firstly what I was not prepared to put up with anymore and secondly, it helped to to figure out exactly what I wanted to do and gave me the courage to make those changes.

So here is what I have done.

I have scrapped absolutely everything that I have done to date. I looked at the work in our showroom one day and realised exactly how mediocre everything was and most importantly how it was all designed with someone else in mind, never because I liked it, and I genuinely did not like anything that I had made. I had held myself back because I was afraid that things I liked and wanted to design wouldn’t sell. Well, the things that were designed with a clientele in mind didn’t sell either, so why should continue to do that?

This company is a passion project. I will never be rich from it, but as long as I can continue to do what I do and pay the rent, I am satisfied. If I am going to be living a frugal life, let it be a happy one full of beautiful things that make me proud.

I am starting from scratch and to a model of my own devising. There are three basic models in the fashion world – 1: custom made per client, 2: many short ranges – a collection of clothing that is all released at the same time that will be available for a limited period, usually a season. or 3: a standard range of basics that are always available. usually corporate wear or jeans wear.  I have worked by all of these models, and have often had various collections running by each of these models simultaneously however none of them have really felt right to me. I get bored too quickly to cope with #3, I don’t work fast enough to run #2 successfully and #1 is very difficult to run as a primary business model in the present economic climate, plus I am not a people person which is essential for that model.

So we are going to be bringing out a number of ranges. These will run simultaneously and be diverse long term ranges that will be added to over years. Although new items will continually be added to and removed from these ranges, the entire range will only be discontinued when I feel it has run it’s course not after a set period of time. These ranges will also be very different to each other which will keep things interesting and allow me to design a wide range of things without worrying as to whether an item will work with the current aesthetic of the company which has been a problem in the past where I have purposefully held back designs for this reason, however often by the time that design may gel with everything else happening, its time had passed. There will also be many one-offs and very limited edition items which means that you have far more opportunity to obtain something unique without needing to have something made.  I will still be doing full custom work for private clients, however I will be a lot more selective about the work I take on.

I am also slowly moving back into the art world, something that I have been avoiding for a good 20 years, but has kept up its call. Many of these new designs will feature distinguishing finishes such as hand painting or limited edition prints which i have toyed with in the past, but never seriously contemplated until now, and some of them will be part of mini collections that will include artwork of of other types. I was a part of an exhibition last year for which I did five oil paintings and a corset, and it opened up for me how much further I could take my work in this way.


Life is again fascinating an exciting and full of wondrous adventures. This is the first time that I am designing for the joy of it, and for the first time in a very long time, I am genuinely happy and genuinely excited by what I am doing. I am designing things that intrigue me. Things that I want to put on my body and I hope that you will to.